STRATEGI PROMOSI DI ERA DIGITAL UNTUK MENGENALKAN PELAYANAN INFORMASI PADA MASYARAKAT (STUDI DESKRIPTIF KUALITATIF PADA APLIKASI “JOGJA ISTIMEWA” OLEH BIDANG PENGEMBANGAN LAYANAN TEKNOLOGI INFORMATIKA DINAS KOMUNIKASI DAN INFORMATIKA DAERAH ISTIMEWA YOGYAKARTA)

ZAHROUL FIKRI, NIM. 13730096 (2018) STRATEGI PROMOSI DI ERA DIGITAL UNTUK MENGENALKAN PELAYANAN INFORMASI PADA MASYARAKAT (STUDI DESKRIPTIF KUALITATIF PADA APLIKASI “JOGJA ISTIMEWA” OLEH BIDANG PENGEMBANGAN LAYANAN TEKNOLOGI INFORMATIKA DINAS KOMUNIKASI DAN INFORMATIKA DAERAH ISTIMEWA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (STRATEGI PROMOSI DI ERA DIGITAL UNTUK MENGENALKAN PELAYANAN INFORMASI PADA MASYARAKAT (STUDI DESKRIPTIF KUALITATIF PADA APLIKASI “JOGJA ISTIMEWA” OLEH BIDANG PENGEMBANGAN LAYANAN TEKNOLOGI INFORMATIKA DINAS KOMUNIKASI DAN INFORMATIKA DAERAH ISTIMEWA YOGYA) 13730096_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (6MB)

Abstract

The development of information and communication technology experience growth very rapid towards digital. User of smartphone in this era having an increase and become the community’s need to search information. This change caused many companies to take the opportunity to innovate the promoting media. This opportunity is utilized by the Government of Daerah Istimewa Yogyakarta through the Office of Communications and Informatics that try to provide innovation for get more information quickly, efficient and interactive. The application is "Jogja Istimewa", this innovation aims to maximize the existing services in Government of Daerah Istimewa Yogyakarta. This research was conducted by interview with the Office of Communication and Information DIY especially in the Information Technology Development Services. This research uses descriptive method with qualitative approach. The results showed that the Government should should have innovate to adjust the development of technologyso can provide center of information for the community.For the goals is services provided by the Government of DIY increasingly competitive. Preparation of promotional strategies using media applications conducted Diskominfo DIY has several stages that can facilitate this agency in achieving its objectives. Stages are to determine the target market, determine goals, set budgets, program planning, program implementation, develop relationships, evaluation and monitoring. With the stages of making this promotion strategy can provide information services in a centralized, fast, efficient and interactive.

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