ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN NASABAH MENGGUNAKAN JASA BANK SYARIAH

KHANIF ASLAM, NIM. 15820091 (2019) ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN NASABAH MENGGUNAKAN JASA BANK SYARIAH. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The research are aim to indicated which of the following factors that influence the costumer decision toward the services of Muamalat Bank KCU Yogyakarta. There are four independent variable (promotion, product, location, and family) and one dependent variable (costumer decision). This research are based on 100 sample from its population which is all the entire Muamalat Bank KCU Yogyakarta costumers, using random sampling as the sample collecting method. This is a quantitative research using multiple linear regression as the analysis tool with the assistance of SPSS 20 application in processing the data. The outcome indicate that promotion, product, location, family either simultaneously or partially positive significantly influence the costumer decision using the services provided by Muamalat Bank KCU Yogyakarta.

Item Type: Thesis (Skripsi)
Additional Information: ROSYID NUR ANGGARA PUTRA, SPd., M.Si.
Uncontrolled Keywords: promotion, product, location, family and customer decisions
Subjects: Perbankan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah (S1)
Depositing User: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 27 Mar 2019 13:15
Last Modified: 27 Mar 2019 13:15
URI: http://digilib.uin-suka.ac.id/id/eprint/34194

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