MANAJEMEN STRATEGI OUTLET DISTRIBUSI MEREK DALAM MENARIK MINAT BELI KONSUMEN (STUDI DESKRIPTIF KUALITATIF PADA WARHOLE STORE DI YOGYAKARTA)

NANANG EDI SURDIYANTO, NIM. 13730010 (2018) MANAJEMEN STRATEGI OUTLET DISTRIBUSI MEREK DALAM MENARIK MINAT BELI KONSUMEN (STUDI DESKRIPTIF KUALITATIF PADA WARHOLE STORE DI YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Brand strategies management is part of marketing communications that influence in managing all the elements that aims to form a brand. For every company, consumers have a very important role because each consumer has different behaviors and characteristics. This research is using the the qualitative method of description. Data of the research are gathered with interview and observational technics. Branding strategies is a brand management in order to crate a brand and controlling consumer attitude and behavior when viewing a brand. Which is needed in branding strategy namely, brand position, brand marketing, brand performance, and building brand value. The research shows that Warhole Store conducts several activities in order to enhance brand strategy management in marketing through on social media. The purpose of this study is to find out how the branding strategy that created by Warhole store in attracting consumer buying interest. Warhole Store uses social media as a branding strategies by conducting promotions on a regular basis, also attend betwen the consumer, which is the another strategi of branding from Warhole store to introduce with the participating in community events to suport the branding strategies built.

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