Reznu Mayong Sadewa, NIM. 14730063 (2019) FUNGSI KOMUNIKASI KELOMPOK DALAM MEWUJUDKAN LOYALITAS ANGGOTA (Studi Deskriptif Kualitatif pada United Army Chapter Yogyakarta sebagai Suporter Manchester United di Yogyakarta). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (FUNGSI KOMUNIKASI KELOMPOK DALAM MEWUJUDKAN LOYALITAS ANGGOTA (Studi Deskriptif Kualitatif pada United Army Chapter Yogyakarta sebagai Suporter Manchester United di Yogyakarta))
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Text (FUNGSI KOMUNIKASI KELOMPOK DALAM MEWUJUDKAN LOYALITAS ANGGOTA (Studi Deskriptif Kualitatif pada United Army Chapter Yogyakarta sebagai Suporter Manchester United di Yogyakarta))
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Abstract
A Community formed to achieve common goals. Communication be an effective channel to interact between the member of community. This research is to analyzed how communcation groups in United Army chapter Yogyakarta (UA Yogyakarta) as groups of fans football club Manchester United in realizing loyalty members of the group. Manchester United is a proffesional football club based in Old Trafford, Manchester, who played in Premier League. UA Yogyakarta is a groups of fans club football Manchester United based in Yogyakarta. The method used in this research was descriptive qualitative by gathered data through the interview and documentation then analized using Sendjaja’s theory about group communication, that is the function of social relationships, the function of education, the function persuasion, the function of problem solving and the function of therapy. To verify data validity using data source triangulation method. The results of this research stated that the function of group communication in UA Yogyakarta, have a good role in this group. Members of this group have the values to realize of loyalty against the group based on 6 aspects of loyalty. Aspects of the loyalty among them is devout on rules, responsibility, working together, sense of belonging, interperonal relations and like the work.
| Item Type: | Thesis (Skripsi) |
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| Additional Information: | Dr. Iswandi Syahputra, M.Si, |
| Uncontrolled Keywords: | Communicatin group, football fans, community, loyalty members |
| Subjects: | Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Drs. Bambang Heru Nurwoto |
| Date Deposited: | 24 Apr 2019 14:45 |
| Last Modified: | 24 Apr 2019 14:45 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/34797 |
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