PENGARUH POSTINGAN AKUN INSTAGRAM @explorejogja MELALUI EMOTIONAL BRANDING TERHADAP MINAT BERKUNJUNG YOUTH TRAVELLER DI YOGYAKARTA

Tresna Khoirun Nisa, NIM . 5730003 (2018) PENGARUH POSTINGAN AKUN INSTAGRAM @explorejogja MELALUI EMOTIONAL BRANDING TERHADAP MINAT BERKUNJUNG YOUTH TRAVELLER DI YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The existence of technology now has an impact on the communication revolution. Technological developments are creating a new trend in the internet world today. One of them is the ease of internet users to access various types of sites found on smartphones. The existence of social media, such as Facebook, Twitter, Instagram and other social media makes the writer interested in conducting research on posts made by an Instagram account @explorejogja through emotional branding conditions towards the interest of visiting a youth traveler. The author is interested in conducting this research because of the emotional disappointment of a follower of @explorejogja's account about a post. This study aims to determine the magnitude of the effect of @explorejogja Instagram account via emotional branding on the interest of visiting a youth traveler. The theory used in this study is the theory of Stimulus Organism Response (S O R). The method used in this study is an explanatory survey quantitative method. The sample collection technique uses a simple random sampling method. Data collection used is by distributing questionnaires online, to 100 respondents following Instagram accounts @explorejogja. Based on the results of the data obtained in this study, the results showed that there was a magnitude of the effect of Instagram account posting (X) through emotional branding (Z) on visiting interest (Y) of 24.9%. There is a magnitude of the influence of @explorejogja (X) xviii Instagram account on emotional branding (Z) of 83.2%. There is a magnitude of the influence of the emotional branding (Z) variable on visiting interest (Y) that is equal to 29.9 %. There is a magnitude of the effect of the posting variable (X) on the variable of interest in visiting (Y) that is equal to 47.2%. Based on the results obtained, it can be concluded that Instagram account entries have an effect simultaneously through emotional branding on visiting interests.

Item Type: Thesis (Skripsi)
Additional Information: Dr Yani Tri Wijayanti
Uncontrolled Keywords: Post Instagram @explorejogja, emotional branding, interest of visitting
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Drs. Bambang Heru Nurwoto
Date Deposited: 26 Apr 2019 09:40
Last Modified: 26 Apr 2019 09:40
URI: http://digilib.uin-suka.ac.id/id/eprint/34824

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