BRANDING DALAM MEMPERTAHANKAN REPUTASI PERGURUAN TINGGI KEAGAMAAN ISLAM NEGERI (PTKIN) (STUDY DESKRIPTIF KUALITATIF PADA TIM BRANDING UIN SUNAN KALIJAGA TAHUN 2018)

LELITA AZARIA RAHMADIVA, NIM. 15730107 (2019) BRANDING DALAM MEMPERTAHANKAN REPUTASI PERGURUAN TINGGI KEAGAMAAN ISLAM NEGERI (PTKIN) (STUDY DESKRIPTIF KUALITATIF PADA TIM BRANDING UIN SUNAN KALIJAGA TAHUN 2018). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Recently, branding is one of the very crucial thing for an institution. Branding not only seen as a process involving tangible but also intangible assets. Branding is an attempt to communicate brand definition of an institution, how the institution manages the brand, and what values are contained in the brand. At present, branding not only needed by profit institutions, but non-profit institutions also need it with the aim of forming a brand to maintain reputation. University is a non-profit educational institution which also requires branding. This branding is based on the needs of the times. This research used descriptive qualitative method with stratified random sampling technique and use branding concept as the theoretical basis. The results of this study are Tim Branding was formed to encourage Humas performance so it has not fully worked systematically in UIN Sunan Kalijaga branding. This is because Tim Branding is not established as a separate department but still being a part of Humas. Tim Branding used the concept of Islamic Branding with the aim of adjusting how to compare with the brand that was formed. Overall, branding which carried out by Tim Branding has been able to maintain the reputation of Sunan Kalijaga UIN as a superior and leading university in integrating science and religion

Item Type: Thesis (Skripsi)
Additional Information: Niken Puspitasari, S.IP., MA.
Uncontrolled Keywords: Branding, UIN Sunan Kalijaga, Islamic, Reputation
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Drs. Bambang Heru Nurwoto
Date Deposited: 29 Apr 2019 08:23
Last Modified: 29 Apr 2019 08:23
URI: http://digilib.uin-suka.ac.id/id/eprint/34850

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