CELEBRITY WORSHIP DAN PREFERENSI PEMILIHAN PASANGAN PADA MAHASISWA

Annisa Rahmawati, NIM.: 20107010074 (2025) CELEBRITY WORSHIP DAN PREFERENSI PEMILIHAN PASANGAN PADA MAHASISWA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Early adulthood is a developmental phase that requires individuals to build deep interpersonal relationships, with partner selection becoming a significant issue within this context. The phenomenon of celebrity worship, particularly the popularity of Korean artists among early adults, has shown potential influence on individuals' preferences for ideal partners and romantic relationships. This study aims to determine the relationship between celebrity worship and partner selection preferences among early adult university students in Indonesia. The method used was quantitative correlational, involving 220 students aged 20–25 years. Data were collected using an adapted Celebrity Attitude Scale (CAS) and a partner selection preference scale. The data were analyzed using simple linear regression. The results show a weak positive relationship between celebrity worship and partner selection preferences, with a correlation coefficient (R) of 0,199. Additionally, celebrity worship was found to be a significant predictor of partner selection preferences, although its contribution was low, as indicated by an R Square (R2) value of 0,0397. These findings indicate that attachment to celebrities, particularly Korean artists, may influence individuals' ideal standards in choosing a partner, although it is not a dominant factor. This research is expected to enhance understanding of the factors influencing partner selection preferences and to help participants and readers reflect on their expectations in romantic relationships.

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