STRATEGI MEDIA SOSIAL INSTAGRAM AKUN @POLRESBANTULDIY DALAM MEMPERTAHANKAN CITRA POSITIF POLRES BANTUL

Rusti Nur Anggraini, NIM. 14730060 (2018) STRATEGI MEDIA SOSIAL INSTAGRAM AKUN @POLRESBANTULDIY DALAM MEMPERTAHANKAN CITRA POSITIF POLRES BANTUL. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research is about an Instagram @polresbantuldiy social media strategy to keep the positive image of Bantul Police Resort. The purpose of this research is to know how the descriptions about an Instagram @polresbantuldiy social media strategy to keep the positive image of Bantul Police Resort. Researcher used qualitative descriptive method. While the data colected method reseacher used observation, interview and documentations. The theory of this research is Public Relations, Strategy Public Relations, Social Media, Instagram, and Image. The theory of Public Relations in this study relates to the description and elements of Public Relations while the theory of Public Relations strategy used is the theory of Publicity, the Strategy of Persuations, the Strategy of Argumentations, and the Strategy of Image. In the Social Media and Instagram theory. Social Media and Instagram there are characteristics of social media and Instagram features. The last is Image theory from Frank Jefkins which consists of 6 topics, namely the mirror image, the current image, the wish image, the multiple image, corporate image and goods and bad image. This study found that an Instagram @polresbantuldiy social media strategy used by Bantul Police Public Relations was to spread positive news related to the successes of the Bantul Police Resort which was implemented into 4 categories of Public Relations Strategies which included Strategy of Publicity, Strategy of Persuations, Strategy of Argumentations and Strategy of Image then poured into photos or videos on Instagram @polresbantuldiy by using supporting features on Instagram.

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