MOTIF NETIZEN MENGGUNAKAN AKUN INSTAGRAM @CERITAMAKAN DALAM MENGAMBIL KEPUTUSAN MEMILIH TEMPAT MAKAN (Studi Deskriptif pada Mahasiswa Perantau di Program Studi Ilmu Komunikasi Universitas Islam Indonesia)

Addiina Rahmatussalaam, NIM. (14730062) (2018) MOTIF NETIZEN MENGGUNAKAN AKUN INSTAGRAM @CERITAMAKAN DALAM MENGAMBIL KEPUTUSAN MEMILIH TEMPAT MAKAN (Studi Deskriptif pada Mahasiswa Perantau di Program Studi Ilmu Komunikasi Universitas Islam Indonesia). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

One of the problems faced by overseas students is synchronizing appetite one to another. Through the internet, they can easily pick a place to eat. Instagram as one of the social media has its own role in netizen’s life. They use Instagram to find such restaurants references, such as from @ceritamakan account to consider their choices before buying the meal. Based on those explanations, the formulation of the problem made in this study is that there are motives for netizens to use Instagram @ceritamakan accounts in picking a place to eat. This study uses a qualitative approach which the type is descriptive research. The method for gathered data was doing interview to netizens who are overseas students from Communication Sciences in Islamic University of Indonesia who have chosen the meal based on the references they got from Instagram (@ceritamakan). The theory uses in this study is motives theory by Pappacharissi and Rubin. The result of this research is that the motive of netizens using Instagram @ceritamakan in making a decision to pick restaurant is to find information. Netizens not only access @ceritamakan account whenever they feel confused about choosing a place to eat but also make it as a reference in making decisions. Netizens also consider buying food product because of their attractive images uploaded on Instagram.

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