Virga, Rika Lusri (2015) Sikap remaja muslim terhadap iklan dalam drama Korea (studi pada siswa-siswi SMA Muhammadiyah I dan Madrasah Aliyah Negeri Godean Yogyakarta terhadap product placement aplikasi LINE dalam drama Korea Man From Another Star). At-Tabayyun, 1 (1). pp. 63-82. ISSN 2477-5614
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Text (Sikap remaja muslim terhadap iklan dalam drama Korea (studi pada siswa-siswi SMA Muhammadiyah I dan Madrasah Aliyah Negeri Godean Yogyakarta terhadap product placement aplikasi LINE dalam drama Korea Man From Another Star))
Rika Lusri Virga - Sikap remaja muslim terhadap iklan dalam drama Korea (studi pada siswa-siswi SMA Muhammadiyah I dan Madrasah Aliyah Negeri Godean Yogyakarta terhadap product placement aplikasi LINE da.pdf - Published Version Download (1MB) | Preview |
Abstract
Thi.t research rend to describe the pmduL'I plaumenl as one of srrmeKY ftom morJut~ing either 1hrouglt soop opcrtu or movies. Today, so many products of Kon~an culfiJr<{ ,·om« IQ lnJonc.rla. Whether rhe fasMon prmJu,·ls . uuromoril'c, elecrronic. mobil~ pltun~ unlil the Korean food. Through product placemenL, a// t~(rhe flroduct in Kdrama (Korea drama) or the l{fWp l>~ra..t from korea. In this re:Jearc.h "·' Mun Fmm AhlllhL•r Srar. releus~d r.n 1014 It has so many brands from Kortan pr'O<IJJ,·rs. One of Ihem h ,(()CitJI media applicarion.s C(JJ/etii.J.VI·:. n, hrand .th(IW1J in n·ery sane of KtlrtmUJ In Indonesia. tile hig uuditns aT< )0111!/( pwple (I J- 10). From this /on rtMorclter has inlerur lo .b:ou· huw 1M ultltl.ldc of Mosl~m )'Outh t<)-.(Ud th< JWoduct pk'"menl uJwrtuutg uf Line app//c(llion in tht! dr(IJIIa. This reseordl U.f;~ (JGanritari\Y ~thcxls 'M ith tkscriptil''t! -~un"t)~ !iample from :his r~S<Qrr.h i\. sudmL~ from senior MRh school .\fuf..a:mnwdl)·ah 1 Y<J!()ulurta and MAX Go<kan I Yc>gjularla. J'IH! rtsults from tht r.search f~d the aflitude tJ[ 1~ publi(" in ohtafnln8 tlw copillw> ,~,Jmpcmenl of Dflillldt: is positi~-e results. While qffu:ttw: nnd conoli\-V' comptmero~· to obtain rl!Su/ts quite nexaLin: (lltiludt. Ktywt>rtlf: Advertising. Produc1 1'/ut.'«mcnt, Altitude, Young people
Item Type: | Article |
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Uncontrolled Keywords: | Advertising. Produc, placement, Altitude, Young people |
Subjects: | Akhlak - Etika |
Divisions: | Artikel (Terbitan Luar UIN) |
Depositing User: | Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id) |
Date Deposited: | 07 Nov 2019 13:36 |
Last Modified: | 07 Nov 2019 13:36 |
URI: | http://digilib.uin-suka.ac.id/id/eprint/36593 |
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