PESAN PERSUASIF TENTANG AKHIR ZAMAN PADA SITUS YOUTUBE UZMA MEDIA OLEH USTADZ ZULKIFLI MUHAMMAD ALI DALAM KAJIAN AKHIR ZAMAN

ARROYAN DIKLAPASA, NIM 12210009 (2019) PESAN PERSUASIF TENTANG AKHIR ZAMAN PADA SITUS YOUTUBE UZMA MEDIA OLEH USTADZ ZULKIFLI MUHAMMAD ALI DALAM KAJIAN AKHIR ZAMAN. Skripsi thesis, FAKULTAS DAKWAH DAN KOMUNIKASI.

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Abstract

The phenomenon of the end of time has become a subject of frequent discussion in a number of years in various media, especially through the Youtube site, whose information is very fast to be accepted by the public. As on the Youtube site Uzma Media by Ustadz Zulkifli Muhammad Ali very much discussing about the end times. Therefore, research into how to persuasive messages on the Uzma Media Youtube site by Ustadz Zukifli Muhammad Ali becomes a very important thing to study. This research uses descriptive qualitative method with content analysis. The data that has been obtained by researchers will be analyzed by the interactive analysis technique of Miles and Huberman using data sources from the Youtube site Uzma Media by Ustadz Zulkifli Muhammad Ali which consists of two videos of 01:45:31 and 02:17:08 duration. And, using elements of persuasive message content, message structure, and message format. The results of this study indicate that persuasive messages are elements of persuasive message content that is a relationship or contingency of 17 explanations, coincidental relationships of 10 explanations, mutually supportive relationships of 5 explanations, equality of 2 explanations, and categorization of 1 explanation. Then, the persuasive message element of the message structure is explicit as many as 18 explanations, anticlimax as many as 7 explanations, climax as much as 4 explanations, implicit as many as 3 explanations, recency as much as 1 explanation, and primary as much as 1 explanation. Then, the persuasive message element of the message format is emotional appeal 13 explanations, fear appeal as many as 12 explanations, and motivational appeal as many as 11 explanations. The dominant persuasive message is the use of explicit message structures, conveying directly and clearly about the end times can change the paradigm of thinking about the end times with a variety of information conveyed by Ustadz Zulkifli Muhammad Ali.

Item Type: Thesis (Skripsi)
Additional Information: Alimatul Qibtiyah. S.Ag, M.Si, M.A, Ph.D
Uncontrolled Keywords: Persuasive Message, Youtube Uzma Media, End Times.
Subjects: Komunikasi Sosial
Divisions: Fakultas Dakwah dan Komunikasi > Komunikasi Penyiaran Islam (S1)
Depositing User: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 29 Nov 2019 16:17
Last Modified: 02 Dec 2019 08:04
URI: http://digilib.uin-suka.ac.id/id/eprint/36716

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