STRATEGI PEMASARAN DALAM MENINGKATKAN BRAND AWARENESS DI KENJAVA TOUR YOGYAKARTA

NUR KHASANUDIN, NIM. 12730024 (2019) STRATEGI PEMASARAN DALAM MENINGKATKAN BRAND AWARENESS DI KENJAVA TOUR YOGYAKARTA. Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Special Region of Yogyakarta is a province that has many predicates, one of which is a tourist city, thus giving rise to tour and travel services. There are many Tour and Travel Services in Yogyakarta so there is strong competition between tour and travel services. Kenjava Tour Yogyakarta is one of them that use marketing strategies to increase brand awareness This study aims to determine the creative strategies of the Kenjava Tour Yogyakarta. The method used is a qualitative method with a descriptive approach. The basic theory used is segmenting, targeting and positioning which set forth in a marketing strategy. The results showed that Kenjava Yogyakarta Tour was able to increase brand awareness using creative marketing strategies through segmenting, targeting and positioning identification which then poured into Instagram and websites. This proves that Kenjava Tour Yogyakarta is highly experienced to serve domestic customers and even international customers.

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