JENIS LITERASI MEDIA DI INSTAGRAM (Studi Deskriptif Kualitatif Pada Mahasiswa Jurusan Ilmu Komunikasi Angkatan 2017 Fakultas Ilmu Sosial dan Humaniora Universitas Islam Negeri Sunan Kalijaga Yogyakarta)

Guntur Wahyu Septiansyah, NIM 12730045 (2019) JENIS LITERASI MEDIA DI INSTAGRAM (Studi Deskriptif Kualitatif Pada Mahasiswa Jurusan Ilmu Komunikasi Angkatan 2017 Fakultas Ilmu Sosial dan Humaniora Universitas Islam Negeri Sunan Kalijaga Yogyakarta). Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

Nowadays, the changing times are increasingly massive and faster. In its development, the changing times were colored with various forms of new media to communicate. The development of communication technology was triggered by the increasingly sophisticated cellphones, where it was easier for someone to access information, both news, entertainment, social media and others. This is because it is easy to access the internet via a smart phone. Social media has become one of the place most visited and used by the public especially by millennial generation. Along with the changing times, social media today is not only seen as a place to socialize in cyberspace, but has evolved into a place to express one's personal ideas related to many aspects and share them with others. Instagram is a social media that has become popular because it has its own characteristics and uniqueness. Instagram is not only seen as a place to socialize in cyberspace, but has developed into an arena for expressing ideas in one's person. The ideas that is related to many aspects are variuos, some people would talking and sharing them with others. If we look at the phenomena that occur on Instagram, we will be astonished. How not, social media has become an integral part in the lives of today's digital generation. The awesomeness of the power of instagram influence is used to influence public opinion using social media. Researchers in this study want to further examine the importance of media literacy and is there a relationship with Instagram. This research was supported by various sources, especially the sources used were students, especially communication students class of 2017 of Faculty of Social Sciences and Humanities at the Sunan Kalijaga State Islamic University (UIN Sunan Kalijaga). Keywords: media literacy, instagram, communication students class of 2017

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