STRATEGI KOMUNIKASI PEMASARAN DALAM MEWUJUDKAN BRAND AWARENESS (Studi Deskriptif Kualitatif Pada IFRAME Rental Kamera Yogyakarta)

Anang Jefry Nurfalaq, NIM.14730068 (2019) STRATEGI KOMUNIKASI PEMASARAN DALAM MEWUJUDKAN BRAND AWARENESS (Studi Deskriptif Kualitatif Pada IFRAME Rental Kamera Yogyakarta). Skripsi thesis, UIN Sunan Kalijaga.

Preview	Text (STRATEGI KOMUNIKASI PEMASARAN DALAM MEWUJUDKAN BRAND AWARENESS (Studi Deskriptif Kualitatif Pada IFRAME Rental Kamera Yogyakarta)) 14730068_BAB I_BAB_TERAKHIR_DAFTAR_PUSTAKA.pdf - Published Version Download (5MB) | Preview
	Text (STRATEGI KOMUNIKASI PEMASARAN DALAM MEWUJUDKAN BRAND AWARENESS (Studi Deskriptif Kualitatif Pada IFRAME Rental Kamera Yogyakarta)) 14730068_BAB II_S.D._SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (3MB)

Abstract

The camera rental business in Yogyakarta is getting tougher in competition. Marketing communication is very important for companies to sell their services to consumers. One of the important marketing communication strategies is to accomplish brand awareness in the minds of the audience according to the company's marketing targets. This research examines and describes IFRAME Rental marketing communication strategies in realizing brand awareness. This study used a descriptive qualitative method. Research subjects include the owner and president director, the marketing staff, and some IFRAME Rental customers. The results of the study explained the IFrame Rental Camera brand entered the brand recognition stage and had a marketing communication strategy to create brand awareness in the minds of consumers which included determining the target audience, determining marketing communication goals, designing messages, determining communication channels, determining the total budget. Keyword: Marketing Communication, Brand Awareness, IFRAME Rental Kamera

Share this knowledge with your friends :

Actions (login required)

View Item