Women and Violence in Popular Culture: A Portrayal of Social Construction and Media Commodification

Witriani, Witriani (2019) Women and Violence in Popular Culture: A Portrayal of Social Construction and Media Commodification. In: PROCEEDINGS Adab-International Conference on Information and Cultural Sciences “Cultural Literacy and Islam in the Post-Truth Society” UIN SUNAN KALIJAGA YOGYAKARTA. UIN SUNAN KALIJAGA, Yogyakarta, pp. 200-208. ISBN 27150550

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Abstract

The portrayal of women and violence is not something new in the world of literature and popular culture. The stories of witches and evil queens who are hungry for power in various fairy tales such as the story of Cinderella or Bawang Putih dan Bawang Merah have long been constructed in soap operas or television dramas in various parts of the world, including Indonesia. Here, although times and generations have changed, women's identity and violence remains and have always been an interesting theme for filmmakers. So not surprisingly, the representation of binary opposition, good women against evil woman in various versions and genres of soap operas still exists from generation to generation. Using the Stuart Hall’s theory of Representation and historiography approach, the study found that, in addition to a black-and-white portrait by two female figures considered to have a small risk by industry, the construction of the 'classic fairy tale' was always subconsciously acceptable to the audience despite to the gender bias.

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