Lala Friska Asparingga, NIM. 15730036 (2020) PERSONAL BRANDING RIDWAN KAMIL MENGGUNAKAN KEARIFAN LOKAL SILIH ASAH SILIH ASIH SILIH ASUH DI INSTAGRAM (Analisis Isi Akun @ridwankamil Periode 01 Januari 2018-31 Desember 2018). Skripsi thesis, UIN Sunan Kalijaga.
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Text (PERSONAL BRANDING RIDWAN KAMIL MENGGUNAKAN KEARIFAN LOKAL SILIH ASAH SILIH ASIH SILIH ASUH DI INSTAGRAM (Analisis Isi Akun @ridwankamil Periode 01 Januari 2018-31 Desember 2018))
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Text (PERSONAL BRANDING RIDWAN KAMIL MENGGUNAKAN KEARIFAN LOKAL SILIH ASAH SILIH ASIH SILIH ASUH DI INSTAGRAM (Analisis Isi Akun @ridwankamil Periode 01 Januari 2018-31 Desember 2018))
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Abstract
Social media had a rapid development so that it was widely used to carry out the Personal Branding process, one of which was used by public officials, Ridwan Kamil, who was famously active in using social media. This study described ridwankamil's personal branding using the local wisdom "silih asah silih asih silih asuh" on the @ridwankamil Instagram account in the span of 1 January - 31 December 2018 which was divided into two periods namely on 1 January - 31 June 2018 and 1 July - 31 December 2018. This research used quantitative analysis of content research with a total population of 1006 and 287 samples. The data collection method was documentation such as screen capture, photos, videos, IGTV in the @ridwankamil account. This research resulted the finding that on building personal branding using local wisdom, from the highest upload period January 1 to June 31 2018 was "Spesialisasi Behavior silih asah" with 33% of 144 uploads and in the period July 1 - December 31 2018 found that Ridwan Kamil built personal branding with the category "Spesialisasi Service silih asah" with 29 of 143 uploads.
| Item Type: | Thesis (Skripsi) |
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| Additional Information: | Drs. Bono Setyo, M.Si |
| Uncontrolled Keywords: | personal branding, local wisdom, silih asah silih asih silih asuh, ridwan kamil, Instagram |
| Subjects: | Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id) |
| Date Deposited: | 03 Nov 2020 19:29 |
| Last Modified: | 03 Nov 2020 19:29 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/38764 |
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