STRATEGI CITY BRANDING MEMPERKUAT POTENSI WISATA (Studi Deskriptif pada Dinas Pariwisata kabupaten Sleman dalam Brand “Sleman The Living Culture Part Of Jogja”)

Nurdwi Fitriani, 15730026 (2019) STRATEGI CITY BRANDING MEMPERKUAT POTENSI WISATA (Studi Deskriptif pada Dinas Pariwisata kabupaten Sleman dalam Brand “Sleman The Living Culture Part Of Jogja”). Skripsi thesis, UIN SUNAN KALIJAGA.

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	Text (STRATEGI CITY BRANDING MEMPERKUAT POTENSI WISATA (Studi Deskriptif pada Dinas Pariwisata kabupaten Sleman dalam Brand “Sleman The Living Culture Part Of Jogja”)) 15730026_BAB II_BAB III.pdf - Published Version Restricted to Registered users only Download (1MB)

Abstract

This study aim to know how the strategy of city branding that is done by departement of tourism in Sleman to support the potential of tour by Sleman new brand “Sleman The Living Culture, Part of Jogja.” This study focused on strategy of city branding according to Insch with the communication model of attention, interest, desire, decision, and action that is abbreviated AIDDA. The test of validity data with test practice which is applied on the brand “Sleman The Living Culture, Part of Jogja” that is done by Sleman departement of tourism has applied well through a socialization and counseling that is packaged as attractive as possible and improves supporting facilties. Then the latest Sleman brand was introduced through with the application intermediaries Amazing Sleman, social media such Instagram and mass media such as brochure and booklet as medium that mode Sleman’s brand more widely known as tool that is used to support the potential of tour.

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