ANALISIS LOYALITAS ALUMNI PRODI PERBANKAN SYARIAH UIN SUNAN KALIJAGA YOGYAKARTA TERHADAP PENGGUNAAN BANK SYARIAH

Ahda Muhammad, NIM.: 13820197 (2020) ANALISIS LOYALITAS ALUMNI PRODI PERBANKAN SYARIAH UIN SUNAN KALIJAGA YOGYAKARTA TERHADAP PENGGUNAAN BANK SYARIAH. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (Analisis Loyalitas Alumni Prodi Perbankan Syariah UIN Sunan Kalijaga Yogyakarta Terhadap Penggunaan Bank Syariah) 13820197_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf Download (3MB) | Preview
Preview	Text (Analisis Loyalitas Alumni Prodi Perbankan Syariah UIN Sunan Kalijaga Yogyakarta Terhadap Penggunaan Bank Syariah) 13820197_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf Download (4MB) | Preview

Abstract

Customers loyalty become a solution which can increase the financial performance in a bank. Loyalty can also help the bank to solve the financial crisis problem which is faced. The higher of customers loyalty can indicate the success of a company. Islamic Bank is one of banks which are demanded by customers because it applied profit-sharing system. Therefore, the importance of maintaining customers loyalty become a challenge for Islamic banking department alumni. This study aimed to explain the factors of Islamic banking alumni loyalty toward the using of Islamic bank. This study used quantitative method that attempted to analyze the factors of Islamic banking alumni loyalty toward the using of Islamic bank. The participants of this study were Islamic banking department alumni of UIN Sunan Kalijaga Yogyakarta. The study results showed that there are three factors which affect the loyalty of Islamic banking department alumni of UIN Sunan Kalijaga Yogyakarta to the use of Islamic bank, that are knowledge, bank image, and service quality. Based on the hypothesis test, those factors showed significant results on the loyalty of Islamic banking alumni with value 0,044 < 0,05 (knowledge factor), 0,268 < 0,05 (image bank factor), and 0,017 < 0,05 (service quality factor). It can be concluded that knowledge, image bank, and service quality factors have significant positive effect on the loyalty of Islamic banking department alumni of UIN Sunan Kalijaga Yogyakarta towards the using of Islamic bank.

Share this knowledge with your friends :

Actions (login required)

View Item