STRATEGI KOMUNIKASI KANTOR PERWAKILAN BANK INDONESIA YOGYAKARTA DALAM PROGRAM CORPORATE SOSIAL RESPONSIBILITY (Studi Deskriptif Kualitatif pada Pengembangan Usaha Mikro Kecil dan Menengah di Griya Cokelat Nglanggeran Patuk Gunung Kidul )

Khoirun Ni’am, NIM.: 16730074 (2020) STRATEGI KOMUNIKASI KANTOR PERWAKILAN BANK INDONESIA YOGYAKARTA DALAM PROGRAM CORPORATE SOSIAL RESPONSIBILITY (Studi Deskriptif Kualitatif pada Pengembangan Usaha Mikro Kecil dan Menengah di Griya Cokelat Nglanggeran Patuk Gunung Kidul ). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (STRATEGI KOMUNIKASI KANTOR PERWAKILAN BANK INDONESIA YOGYAKARTA DALAM PROGRAM CORPORATE SOSIAL RESPONSIBILITY (Studi Deskriptif Kualitatif pada Pengembangan Usaha Mikro Kecil dan Menengah di Griya Cokelat Nglanggeran Patuk Gunung Kidul )) 16730074_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (3MB) | Request a copy

Abstract

One of the main tasks and roles of Bank Indonesia is to maintain monetary stability through controlling inflation. The cause of inflation derived from fluctuations in the price, which pressured prices triggered by various of constraints, such as scarcity of production or distribution, weakness of institutional farmers and inefficiency of market structure. Griya Cokelat Nglanggeran is the producer and souvenirs center of chocolate products from the Nglanggeran Village community. Griya Cokelat Nglanggeran is a UMKM assisted by the Representative Office of Bank Indonesia Yogyakarta which is based on the potential of local communities. The purpose of research was to know the communication strategy of Representative Office of Bank Indonesia Yogyakarta in the program of corporate social responsibility in the development of UMKM in Griya Cokelat Nglanggeran. Type of the research was descriptive qualitative. This research was conducted in depth and observation of the research subjects. The results of this research indicate that the communication strategy of Yogyakarta Indonesia Bank Representative Office in corporate social responsibility program on the development of UMKM in Griya Cokelat Nglanggeran by using the communication strategy concept which consists of five stages, namely: research, planning, implementation, evaluation, and reporting.

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