ETIKA KOMUNIKASI PROFETIK DALAM REALITY SHOW (Analisis Semiotika Reality Show Rumah Uya Edisi 11 November 2019)

Aryandi, NIM.: 16730094 (2020) ETIKA KOMUNIKASI PROFETIK DALAM REALITY SHOW (Analisis Semiotika Reality Show Rumah Uya Edisi 11 November 2019). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The face of television in Indonesia that is dominated by private TV stations directly relying on the appeal to attract the attention of the audience as much as the market wishes and not the public needs. Therefore, many entertainment programs are one of the reality show program rumah uya. In reality the content of the reality show rumah uya tends to be about broadcasting ethics if it refers to a strike from the KPI, departing from the phenomenon the researcher will examine the violation of the view of rumah uya program on 11 November 2019 using the perspective of the prophetic communication ethics with the three pillars, there is humanization, liberation, and transcendence. The study used a qualitative approach with the semiotic analysis method of Roland Barthes. Data collection techniques through observations of video footage, and documentation studies. The results showed that the program of rumah uya's edition of 11 th November 2019 contains material that contains dehumanization, deliberations and detrasendence. The content of the impression at least contains elements of noverbal violence, verbal abuse, provocation, humiliation and the content of the story contains personal disgrace, the blurring of the functions of religious figures, a dramatizing story (exaggeration), pornomedia, shifting of body meanings and public lies. The practice of dehumanization, deliberations, and the detranscendence of television shows can be minimized by applying the concept of prophetic communication ethics by adhering to the values of humanity and divine values. Referring to the prophetic communication ethics by as well as P3SPS, the overall program of the reality show rumah uya edition 11 November 2019 does not provide benefits for the community to see its content in vialation of the rules of broadcasting and prophetic communication ethics. th

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