PERENCANAAN KOMUNIKASI PROGRAM “KLINONG-KLINONG CAMPUR SARI” JOGJA TV DALAM MENARIK MINAT GENERASI MILENIAL

Haryadi Sudibyo, NIM.: 13730061 (2020) PERENCANAAN KOMUNIKASI PROGRAM “KLINONG-KLINONG CAMPUR SARI” JOGJA TV DALAM MENARIK MINAT GENERASI MILENIAL. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research is aimed to rise the interest among millennials in the local culture of Campursari in the Klinong-Klinong Campursari JOGJATV program. The method used was a communication planning theory with a five-step model stage (research, plan, execute, measure, report). As this research is a qualitative descriptive study, observation, interview, and documentation were done to obtain an overview of communication planning in the program. The results showed that millennials were interested in Campursari music as indicated by positive responses and feedback given via live phone and social media. The communication planning had also conveyed the message to millennial. Based on the research, the communication planning stages run efficiently in the Klinong-Klinong Campursari program so that it increases millennials’ interest in the local culture of Campursari.

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