KOMUNIKASI PEMASARAN OBJEK WISATA TEBING BREKSI MELALUI AKUN INSTAGRAM @tebingbreksi_official (Suatu Studi Deskriptif Kualitatif)

Bonita Rausyni Kareem, NIM.: 13730080 (2020) KOMUNIKASI PEMASARAN OBJEK WISATA TEBING BREKSI MELALUI AKUN INSTAGRAM @tebingbreksi_official (Suatu Studi Deskriptif Kualitatif). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

In running a business entity to achieve the purpose of promoting such products using the stage of marketing communications for enterprises including tourism. This study describes how the implementation stages of marketing communications on social media in Taman Wisata Tebing Breksi Yogyakarta to promote tourism in particular through @tebingbreksi_official Instagram account. This study used the descriptive qualitative method. Data collection in this study was conducted by interview and documentation methods. To Check the validity of the data using the triangulation method of data from trusted sources. The results of this study indicate that the marketing communication stage on social media, especially Instagram, can be used as a means to promote tourism. There are 3 stages of marketing communication, namely Market Segmentation (Segmentasi Pasar), Target Pemasaran, and positioning. The application of these 3 stages is used for social media Instagram when the process of providing information in the form of persuasive sentences and reminders through features including, Followers, Hashtags, Arrobas, Social Networks (Jejaring Sosial), Uploads, Photo Effects (Efek Foto), Captions, and Likes. Taman Wisata Tebing Breksi Yogyakarta has implemented marketing communication stages to promote its tourism.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Drs. H. Bono Setyo, M.Si.
Uncontrolled Keywords: travel agent; social media; marketing communication; Wisata Tebing Breksi Yogyakarta
Subjects: Pariwisata
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Muchti Nurhidaya [muchti.nurhidaya@uin-suka.ac.id]
Date Deposited: 19 Jul 2021 07:06
Last Modified: 19 Jul 2021 07:06
URI: http://digilib.uin-suka.ac.id/id/eprint/42913

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