Halal Certification for NU Muslim in Boyolali Regency: A Study on Purchasing Decision of Alwahida Neutralizer Herbal Product, Indonesia,

Fathan Budiman, - and M. Misbahul Mujib, - (2020) Halal Certification for NU Muslim in Boyolali Regency: A Study on Purchasing Decision of Alwahida Neutralizer Herbal Product, Indonesia,. JNUS:Journal of Nahdlatul Ulama Studies, 1 (2). pp. 181-200.

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Official URL: DOI: 10.35672/jnus.v1i2. 181- 200

Abstract

This study used an explanatory research type with a quantitative approach. The sample used in this research was 96 respondents who were NU Muslim consumers of HPAI products in Boyolali regency by using purposive sampling. Data collection methods used in this study were the halal certification questionnaire that included dimensions of sharia, ideology, science, experience, and practice. Technique of data analysis used in this research was descriptive analysis and simple linear regression analysis. The results of the study showed that halal certification did not have a significant influence on purchasing decisions. It was proven by the value of the halal certification count of 1,715 <t-table 2.2791 and the significance of 0.90> 0.05.

Item Type: Article
Uncontrolled Keywords: halal certification, purchasing decisions, herbal product
Subjects: Hukum Islam
Divisions: Artikel (Terbitan Luar UIN)
Depositing User: Dra. Khusnul Khotimah, SS, M.IP -
Date Deposited: 31 Jul 2021 11:45
Last Modified: 31 Jul 2021 11:45
URI: http://digilib.uin-suka.ac.id/id/eprint/43165

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