TINJAUAN HUKUM ISLAM TERHADAP IKLAN MEDIA CETAK YANG MENGANDUNG PORNOGRAFI

DARMAWAN, NIM.: 16380066 (2021) TINJAUAN HUKUM ISLAM TERHADAP IKLAN MEDIA CETAK YANG MENGANDUNG PORNOGRAFI. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Advances in technology and information due to the flow of globalization have made advertising an important spotlight in the business world in terms of marketing products, this has also subjected the Indonesian advertising world to a series of negative impacts. Like negative cultures from foreign countries that are customary in dressing minim or appearing naked in advertising. Companies or advertising agents enjoy doing this because they can attract consumer reading interest so that it adds value to the company regardless of the impact of the damage. Weak legal regulations related to pornographic advertisements mean that these irregular advertisements can still be found in every media, especially print media. In fact, Islam has regulated the procedures for doing business with the guidance of the prophet Muhammad SAW. The purpose of this research is to find out the ins and outs of print media advertisements, to explain and explain important things related to pornographic print media advertisements in Islamic law review, and to reveal the facts of pornographic print media deviations in the advertising world. The method used in this research is descriptive literature and utilizes the normative scientific approach. Whereas its analytical method used the analytical method, the analytical method used is the maqasid asy-syari'ah method, the sadd az-zari'ah method. The law of advertising in print media is permissible or permissible, especially if it is used in terms of goodness such as preaching, so the law can be changed to become mandatory. However, if it is used in terms of immorality, such as loading semi pornographic advertisements, then the law is haram and it is obligatory to stay away. So by staying away from advertisements like that we have saved ourselves from adultery which leads to harm.

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