THE HIZB UT-TAHRIR’S LANGUAGE OF PROPAGANDA ON TWITTER: A CRITICAL DISCOURSE OF ANALYSIS

Mad Yahya, NIM. 17101050028 (2021) THE HIZB UT-TAHRIR’S LANGUAGE OF PROPAGANDA ON TWITTER: A CRITICAL DISCOURSE OF ANALYSIS. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Online propaganda is one of the global issues on the massive use of social media by modern society. The propaganda is widely used by various organizations, particularly by religious institutions that focus on political goals such as Hizb ut- Tahrir (HT). HT is widely banned in many countries, but the party has a lot of members through its online propaganda. This research aims to analyze the propaganda language of HT on the official Twitter account, KhilafaRashida. The research focuses on the analysis of linguistic patterns and the functions of discourse and social culture. The research is qualitative research with a purposive sampling method. In collecting data, the researcher uses observation and documentation techniques. The data sources are seventy tweets which were collected from November 2018 to November 2020. Moreover, the analysis is based on the threelevel model of critical discourse analysis by Fairclough; description, interpretation, and explanation. The results show that the language pattern of HT propaganda uses ideologically contested words in the vocabulary. In grammar, HT roles as a giver (of information), promiser, and accuser in declarative sentences, as an asker (of action) in grammatical question sentences, and as an order in imperative sentences. Regarding the social function of the text, HT uses tweets to inform, tell, explain and debate. Some popular issues are elaborated based on these text social functions using meso-level and macrolevel communication on Twitter. Generally, HT’s tweets highlight the issue of social change in Muslim conditions particularly the degradation of Muslim civilization and the domination of the Western countries. Thus, HT campaigns for the Khilafah as a solution to the current Muslim crisis.

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