Arminanti Yuantomo, NIM 15730104 (2021) PROMOSI MELALUI INSTAGRAM PADA LEMBAGA KURSUS BAHASA INGGRIS (Studi Deskriptif Kualitatif di English Cafe Yogyakarta). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (PROMOSI MELALUI INSTAGRAM PADA LEMBAGA KURSUS BAHASA INGGRIS (Studi Deskriptif Kualitatif di English Cafe Yogyakarta))
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Text (PROMOSI MELALUI INSTAGRAM PADA LEMBAGA KURSUS BAHASA INGGRIS (Studi Deskriptif Kualitatif di English Cafe Yogyakarta))
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Abstract
During the current pandemic, people choose to do all activities indoors and limit their activities outside. This is also what makes English Cafe promote through social media in order to maintain its business. Based on the above statement, the researcher formulates the problem into how about promotion via Instagram by English Cafe? This study using a qualitative descriptive method. Collecting data using three methods, namely, interviews, observation, and documentation. And the method of data validity using the source triangulation method. The final results of this study are: several Instagram accounts belonging to English Cafe helped introduce the course institution to a wider market. Instagram features are used as a tool that helps promote the Instagram English Cafe. Of the nine Instagram features that are research, there are features that are used as promotional media, such as the caption feature, location, story, highlight, hashtag, photo or video upload. Meanwhile, the other three features are used by the English Cafe as a medium to build a closer relationship with partners and followers of the English Cafe. These features include, features like, Direct Message, and comments.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information / Supervisor: | Rika Lusri Virga, S.I.P., M.A. |
| Uncontrolled Keywords: | Instagram, promotion, social media, English Cafe |
| Subjects: | Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Drs. Mochammad Tantowi, M.Si. |
| Date Deposited: | 13 Sep 2021 12:37 |
| Last Modified: | 13 Sep 2021 12:37 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/44303 |
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