AKTIVITAS PROMOSI PEMASARAN DALAM MENINGKATKAN PENJUALAN (Studi Deskriptif Kualitatif Aktivitas Promosi Pada Akun Instagram @dagadudjokdja)

Firmansyah Tri Kurniawan, NIM. 17107030104 (2021) AKTIVITAS PROMOSI PEMASARAN DALAM MENINGKATKAN PENJUALAN (Studi Deskriptif Kualitatif Aktivitas Promosi Pada Akun Instagram @dagadudjokdja). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The more competitive the company competition in the field of merchandise also trigger the competition in offering its products to increase sales through social media, especially Instagram. Dagadu Djokdja is a t-shirt company that uses Marketing Communication Strategy through Promotion activity on Instagram account. This research uses qualitative method. The purpose of this study to find out how marketing communication strategy conducted by Dagadu Djodja in increasing sales through promotional activities on Dagadu Djokdja Instagram account. Promotional activities undertaken include the provision of coupons, discounts, samples and contests. In increasing sales Kedai Digital also pay attention to other important aspects such as product, quality, selling price and distribution channel. Promotional activities on digital store Instagram accounts use a variety of Instagram features of Upload Photos (Photo Upload), Title Photos (Captions), Tagar or Hashtag, Mentions, and Comments (Comment).

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