PENGARUH KONTEN YOUTUBE INDIRA KALISTHA TERHADAP MINAT BELAJAR MAKE UP (SURVEI PADA SISWI SMP AL-AZHAR 26 YOGYAKARTA)

Selviya Dyah Ayu Sari, NIM.: 16730107 (2021) PENGARUH KONTEN YOUTUBE INDIRA KALISTHA TERHADAP MINAT BELAJAR MAKE UP (SURVEI PADA SISWI SMP AL-AZHAR 26 YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

New media is now growing, one of it’s example is YouTube. Video contents can be accessed on YouTube, one of them is make-up. One of the make-up content creators Indira Kalistha, From the results of research, make up is now in great demand by junior high school adolescents, even though make-up contains dangerous ingredients for teenagers. The study aimed to determine how much the influence of Indira Kalistha’s YouTube content on the interest of learning make up. This study was a quantitative study, used social learning theory by Albert Bandura. The subject of this study was Indira Kalistha's YouTube content. The object of this study was the students of AL Azhar 26 Junior High School Yogyakarta. Data of this study were obtained by distributing questionnaires. the method of this study used simple Stratified random sampling analysis techniques with the aim of sampling evenly across all generations. The results of this study found the influence of Indira Kalistha's YouTube content on the interest in learning make up.

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