FENOMENA PELAYANAN KOMUNITAS DRIVER GOJEK JAWON STREET YOGYAKARTA PADA KONSUMEN (Studi Deskriptif Kualitatif tentang Etika Komunikasi pada Pelayanan Fitur GoRide)

Adelia Almas, NIM.: 16730064 (2020) FENOMENA PELAYANAN KOMUNITAS DRIVER GOJEK JAWON STREET YOGYAKARTA PADA KONSUMEN (Studi Deskriptif Kualitatif tentang Etika Komunikasi pada Pelayanan Fitur GoRide). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to explain and describe the service phenomenon of GOJEK Jawon Street Yogyakarta community on the customer through GoRide feature. The writer used descriptive qualitative method. The research data were obtained from observation and interviewed GOJEK Jawon Street Yogyakarta community's members and management. The result of the study indicated that there are differences in ethical standard between GOJEK management, GOJEK Jawon Street Yogyakarta community, and the customers on the Goride feature. However, it still goes well and has the same purpose in Goride feature service, it could be seen through three components; technology, benefit, and mobility. The ethical standard of communication on GOJEK Jawon Street Yogyakarta community's driver service could be measured through the servant theory by indicators of service quality; Tangible, Empathy, Responsiveness, Reliability, and Assurance.

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