Rizaldi Yusfiarto, - and Sunarsih, - and Darmawan, - (2021) Understanding Muslim’s Switching from Cash to m-payments - base on push-pull-mooring framework. Journal of Islamic Marketing. ISSN 1759-0833
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Text (Understanding Muslim’s Switching from Cash to m-payments - base on push-pull-mooring framework)
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Abstract
The purpose of this study is to explore a theoretical model using the push-pull-mooring framework which adopts both direct and moderating effects, in relation to building antecedents of Muslim switching intention (SI) from using cash to mobile payment (m-payment. The data collected were 317 respondents, then processed using the partial least squares structural equation modeling approach (SEM-PLS). Furthermore, advanced PLS techniques such as PLS predict, blindfolding and importance-performance map analysis are used to verify the statistical analysis of findings. This research underlines the importance of religious commitment factor when talking about Muslims SI to use m-payment. Moreover, the features of m-payment, such as enjoyment, efficiency, security and convenience, have contributed to the driving and attracting factors for Muslim individuals to switch from cash to m-payment. Fundamentally it is highly recommended that the highest concentration of service provider strategies is always obeying the principles of Islamic finance, with regard to the Muslim community as their target market. Specific to the government, the distribution of supporting infrastructure and literacy of new technologies such as m-payment are still important points in an effort to create a cashless society. The model in this study emphasizes the internal and external construction of a Muslim in relation to the behavior of SI from using cash to m-payment. Thus, the construction of the model that has been built is considered to bring more relevant factors to explain the m-payment adoption behavior of a Muslim from various perspectives.
Item Type: | Article |
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Uncontrolled Keywords: | Push-pull-mooring theory, m-payment, Religious commitment, Switching cost, Switching intention |
Subjects: | Ekonomi Syariah |
Divisions: | Artikel (Terbitan Luar UIN) |
Depositing User: | Dra. Khusnul Khotimah, SS, M.IP - |
Date Deposited: | 04 Oct 2021 21:01 |
Last Modified: | 04 Oct 2021 21:01 |
URI: | http://digilib.uin-suka.ac.id/id/eprint/44970 |
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