KOMUNIKASI VISUAL FOTOGRAFI DALAM MEMBENTUK BRAND IMAGE (Studi deskriptif kualitatif pada akun instagram @liburan.dijogja)

Raditya Ario Seto, NIM : 15730033 (2021) KOMUNIKASI VISUAL FOTOGRAFI DALAM MEMBENTUK BRAND IMAGE (Studi deskriptif kualitatif pada akun instagram @liburan.dijogja). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Liburan di Jogja is a newcomer to the world of tourism in Yogyakarta, which uses creative tourism strategies to attract the attention of potential customers. The methodology used in this research is descriptive qualitative with in-depth observation and documentation. This phenomenon that occurs in Liburan di Jogja is an use of the company's brand image. This research uses photography visual communication theory to form images of Liburan di Jogja. From the data, Liburan di Jogja researchers use photographic visual communication theory to convey messages to consumers via uploads on Instagram about some of the tourism in Yogyakarta which are then packaged with a photograph made by professionals. The research result states that Liburan di Jogja forms a company image through messages conveyed on Instagram uploads strengthened by the use of photographic visual communication theory which states that Liburan di Jogja success has formed a company image

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