Strategi City Branding Kabupaten Wonosobo dalam Digital Branding (Studi Deskriptif Kualitatif Brand Wonosobo The Soul Of Java Pada Dinas Pariwisata dan Kebudayaan Kabupaten Wonosobo)

Arif Dimas Yuniyanto, NIM 16730021 (2021) Strategi City Branding Kabupaten Wonosobo dalam Digital Branding (Studi Deskriptif Kualitatif Brand Wonosobo The Soul Of Java Pada Dinas Pariwisata dan Kebudayaan Kabupaten Wonosobo). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (Strategi City Branding Kabupaten Wonosobo dalam Digital Branding (Studi Deskriptif Kualitatif Brand Wonosobo The Soul Of Java Pada Dinas Pariwisata dan Kebudayaan Kabupaten Wonosobo)) 16730021_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (4MB) | Preview
	Text (Strategi City Branding Kabupaten Wonosobo dalam Digital Branding (Studi Deskriptif Kualitatif Brand Wonosobo The Soul Of Java Pada Dinas Pariwisata dan Kebudayaan Kabupaten Wonosobo)) 16730021_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (7MB)

Abstract

Facing city marketing through digital branding, Wonosobo Regency has introduced the brand "Wonosobo The Soul of Java" in 2018. The problem formulation in this study is how the Wonosobo Regency city branding strategy in digital branding by Disparbud Wonosobo Regency. This study aims to analyze the city branding strategy in digital branding using a qualitative descriptive method. The data collection method is done by interview, observation and documentation. Selected informants from Disparbud and Bappeda Wonosobo Regency. The results of this study use the concept of a city branding framework from Michalis Kavaratzis to see the aspects that build a brand through digital branding. The eight aspects are in the form of vision and mission, synergy, local community, internal culture, infrastructure, city space and gates, opportunities and communication. In general, the results of the study indicate that the application of city branding in Wonosobo Regency as The Soul of Java has shown progress but needs to be improved in several aspects

Share this knowledge with your friends :

Actions (login required)

View Item