Yuliani Aristianti Sya'baniah, NIM. 16730053 (2021) INTEGRATED MARKETING COMMUNICATION UNTUK MEMPERKENALKAN GRAND DAFAM ROHAN YOGYA (Studi Deskriptif Kualitatif Pada Public Relations Hotel Syariah Bintang Empat). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (INTEGRATED MARKETING COMMUNICATION UNTUK MEMPERKENALKAN GRAND DAFAM ROHAN YOGYA (Studi Deskriptif Kualitatif Pada Public Relations Hotel Syariah Bintang Empat))
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Text (INTEGRATED MARKETING COMMUNICATION UNTUK MEMPERKENALKAN GRAND DAFAM ROHAN YOGYA (Studi Deskriptif Kualitatif Pada Public Relations Hotel Syariah Bintang Empat))
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Abstract
Indonesia as a Muslim-majority country has the opportunity to develop sharia-based hotels. Sharia hotels were open to all groups (kaffatan lin-naas) regardless of ethnicity, race, or religion. However, the concept of sharia was still relatively new, so the public wasn’t know how to implement the concept of sharia. Therefore, Grand Dafam Rohan of Jogja was carried out Integrated Marketing Communication in introducing the sharia hotel. This research was about how public relations activities in introducing Grand Dafam Rohan as a sharia hotel with IMC (Integrated Marketing Communication) by Kotler and Keller (2012). The type of the reseacrh is qualitative and the data was obtained by in-depth interviews, observation and documentation. The results of this research shows, that Integrated Marketing Communication in introducing Grand Dafam Rohan by public relation of sharia hotel was optimized he mass media, social media and interactions with external party. Integrated marketing communication follows applicable sharia principles.
| Item Type: | Thesis (Skripsi) |
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| Additional Information: | Drs. Bono Setyo, M.Si |
| Uncontrolled Keywords: | Marketing Communication, Integrated Marketing Communication (IMC), Public Relations, Sharia Hotel |
| Subjects: | Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Drs. Mochammad Tantowi, M.Si. |
| Date Deposited: | 06 Oct 2021 08:28 |
| Last Modified: | 06 Oct 2021 08:28 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/45011 |
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