PENGARUH RELIGIUSITAS, ISLAMIC SOCIAL REPORTING, DAN LOCAL WISDOM TERHADAP LOYALITAS NASABAH DALAM MENGGUNAKAN PRODUK PERBANKAN SYARIAH MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (STUDI KASUS MASYARAKAT BUGIS MUSLIM DI KAWASAN BOSOWASI)

Reni Furwanti, NIM: 19208010011 (2021) PENGARUH RELIGIUSITAS, ISLAMIC SOCIAL REPORTING, DAN LOCAL WISDOM TERHADAP LOYALITAS NASABAH DALAM MENGGUNAKAN PRODUK PERBANKAN SYARIAH MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (STUDI KASUS MASYARAKAT BUGIS MUSLIM DI KAWASAN BOSOWASI). Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (PENGARUH RELIGIUSITAS, ISLAMIC SOCIAL REPORTING, DAN LOCAL WISDOM TERHADAP LOYALITAS NASABAH DALAM MENGGUNAKAN PRODUK PERBANKAN SYARIAH MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (STUDI KASUS MASYARAKAT BUGIS MUSLIM DI KAWASAN BOSOWASI)) 19208010011_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (7MB)

Abstract

This research aims to examine the relationship between religiosity, Islamic Social Reporting (ISR), and local wisdom toward customer satisfaction, as well as its effect on costumer loyalty of sharia banking. This research is important due to examine the Theory of Planned Behavior, and for studying finance behavior, thus this research can be a guideline for sharia banking regarding creating and developing its strategy in order to increase costumer loyalty. This research uses Structural Equation Model (SEM) with IMB SPSS Statistic 22 and IMB SPSS Amos 20. Owing to that, this research picked sharia bank’s customers specifically muslim Bugis society in BOSOWASI Regency as the sample of research. Therefore, based on the direct measurement the result of this research delineates that ISR and local wisdom significantly impact to customer satisfaction and costumer loyalty, while religiosity has insignificant effect into it. Furthermore, based on indirect measurement, it is evidence that ISR and local wisdom have significant impact toward costumer loyalty through customer satisfaction as the intervening variable. Meanwhile, religiosity does not have any relationship toward costumer loyalty through customer satisfaction as the intervening variable.

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