ANALISIS PENGARUH RELIGIUSITAS, KELOMPOK REFERENSI, DAN PENGETAHUAN TERHADAP KEPUTUSAN NASABAH MEMILIH BANK SYARIAH (STUDI KASUS PADA NASABAH BANK SYARIAH DI KABUPATEN PURWAKARTA)

Dikri Hamzah Amin, NIM.: 17108020032 (2021) ANALISIS PENGARUH RELIGIUSITAS, KELOMPOK REFERENSI, DAN PENGETAHUAN TERHADAP KEPUTUSAN NASABAH MEMILIH BANK SYARIAH (STUDI KASUS PADA NASABAH BANK SYARIAH DI KABUPATEN PURWAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study has a purpose, namely to determine the effect of religiosity variables, reference groups and knowledge on customer decisions in choosing Islamic banks. The type of data used in this study was primary data. The population in this study are all Islamic bank customers who live and/or work in Purwakarta Regency. Sampling was done by purposive sampling method and the number of samples used in this study were 104 people. The data analysis technique used was multiple linear regression analysis using SPSS 21 as an analytical tool. The result of this study stated that partially religiosity variable has no significant effect on customer decisions to choose Islamic banks. While the reference group variables and knowledge partially have a positive and significant effect on customer’s decisions to choose Islamic banks. But overall or simultaneously all independent variables namely religiosity, reference group and knowledge have a positive and significant influence on customer decisions to choose Islamic banks. So, when there is a simultaneous change of the three independent variables, the customer's decision in choosing an Islamic bank also changes according to changes in the independent variable.

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