ANALISIS YURIDIS SENGKETA MEREK LOKAL TERHADAP MEREK ASING TERKENAL PADA KELAS BARANG DAN JASA YANG BERBEDA (Studi Kasus Putusan Nomor 12 / Pdt.Sus-Merek / 2018 / PN.Niaga Jkt.Pst)

PANGESA JATI PRAMANA, NIM. 17103040110 (2021) ANALISIS YURIDIS SENGKETA MEREK LOKAL TERHADAP MEREK ASING TERKENAL PADA KELAS BARANG DAN JASA YANG BERBEDA (Studi Kasus Putusan Nomor 12 / Pdt.Sus-Merek / 2018 / PN.Niaga Jkt.Pst). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The occurrence of a brand dispute caused by impersonation of a brand's similarity with a well-known brand is not only in the same class of goods or services but can also occur in different classes of goods or services. Brand dispute in the decision of the Commercial Court of Court case number 12 / Pdt.Sus-Merk / 2018 / PN. Niaga Jkt.Pst about the novec brand dispute owned by 3M Company against Dewi Nilasari's Novec brand. Novec brand is a well-known brand registered in goods class 1 and 2 while novec 1230 brand is registered in class of goods and services 9, 35 and 38. The Panel of Judges decided the dispute by cancelling the brand Novec 1230 so that the author wanted to examine whether the judge's decision was in accordance with Law No. 20 of 2016 on Brands and Geographical Indications. The author also looked at how the review of the concept of brand dilution in this case where the American and European Courts usually use this concept on brand disputes in different classes and has never been used in Indonesia. In this study the authors used a type of library research. This study the author based on legal research conducted using normative approaches looking in terms of the implementation of normative provisions. The legal materials of this study are from primary legal materials and secondary legal materials. The author's data collection technique collects data by conducting study of secondary data. In this method of data analysis the author uses descriptive-qualitative data analysis method by presenting the data and the information is then analyzed using various conclusions based on the findings of the research on these data. To analyze the author use the theory of legal certainty, legal protection, bad faith and brand dilution. From the research that has been written by the author can be concluded that the Panel of Judges in deciding the brand dispute on the case No. 12 / Pdt.Sus-Merk / 2018 / PN. Niaga Jkt.Pst is less in accordance with Law No. 20 of 2016 on Brands and Geographical Indications because it does not pay attention to different classes of goods and it would be more appropriate if the Panel of Judges used the concept of brand dilution because in the dispute the brand occurs in different classes of goods and services. In the dilution review of the brand can be seen that the brand Novec 1230 owned by Dewi Nilasari proved to do defocusing the brand NOVEC owned by 3M Company. Dewi Nilasari's Novec 1230 brand listed in goods classes 9, 35 and 38 can damage the reputation, charismatic and value of 3M Company's NOVEC brand listed in goods class 1 and 2. Damage to reputation, charismatic and value in the BRAND NOVEC can cause economic problems with the decrease in the selling value of the company 3M Companny as the owner of the brand NOVEC.

Item Type: Thesis (Skripsi)
Additional Information: FAISAL LUQMAN HAKIM, S.H., M.Hum.
Uncontrolled Keywords: Brand dispute, NOVEC, Novec 1230, Dilution
Subjects: Ilmu Hukum
Divisions: Fakultas Syariah dan Hukum > Ilmu Hukum (S1)
Depositing User: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 04 Nov 2021 09:11
Last Modified: 04 Nov 2021 09:11
URI: http://digilib.uin-suka.ac.id/id/eprint/46321

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