PENGARUH LABELISASI HALAL, PERSEPSI KUALITAS PRODUK, WORD OF MOUTH DAN HARGA TERHADAP KEPUASAN KONSUMEN KOSMETIK WARDAH (STUDI PADA MAHASISWI MUSLIM DI YOGYAKARTA)

NUR BAITI, NIM. 17103080022 (2021) PENGARUH LABELISASI HALAL, PERSEPSI KUALITAS PRODUK, WORD OF MOUTH DAN HARGA TERHADAP KEPUASAN KONSUMEN KOSMETIK WARDAH (STUDI PADA MAHASISWI MUSLIM DI YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (PENGARUH LABELISASI HALAL, PERSEPSI KUALITAS PRODUK, WORD OF MOUTH DAN HARGA TERHADAP KEPUASAN KONSUMEN KOSMETIK WARDAH (STUDI PADA MAHASISWI MUSLIM DI YOGYAKARTA)) 17103080022_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf - Published Version Download (3MB) | Preview
	Text (PENGARUH LABELISASI HALAL, PERSEPSI KUALITAS PRODUK, WORD OF MOUTH DAN HARGA TERHADAP KEPUASAN KONSUMEN KOSMETIK WARDAH (STUDI PADA MAHASISWI MUSLIM DI YOGYAKARTA)) 17103080022_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf - Published Version Restricted to Registered users only Download (4MB)

Abstract

World halal council has named Wardah as the pioneer of Indonesian halal cosmetic brand since 1990. Currently, consumers are increasingly critical of the beauty products used. Raging from product quality, word of mouth received, to product prices. So it is interesting to study further about the effect of halal labeling, product quality perception, word of mouth and price on consumer satisfaction of Wardah cosmetics. The research is a quantitative research on consumer satisfaction of Wardah brand cosmetics, using multiple linier regression. The independent variables used as factors influencing consumer satisfaction are halal labeling, product quality perception, word of mouth and price. The population in this study were muslim female students who were studying at an Islamic collage or Islamic boarding school in the city of Yogyakarta. Sampling was done using convenience sampling and snowball sampling. The sample in this study was 96 samples.data collection through questionnaires distributed via the wab. The test results show that the word of mouth and price variables have a positive and significant effect on consumer satisfaction. While the halal labeling and product quality perceptions have not effect on consumer satisfaction.

Share this knowledge with your friends :

Actions (login required)

View Item