PEMASARAN DIGITAL DALAM MENINGKATKAN JUMLAH KONSUMEN UMKM DI MASA PANDEMI COVID-19 (STUDI DESKRIPTIF PADA KAFE BENTO KOPI YOGYAKARTA)

Zainul Hadi, NIM.: 16730006 (2021) PEMASARAN DIGITAL DALAM MENINGKATKAN JUMLAH KONSUMEN UMKM DI MASA PANDEMI COVID-19 (STUDI DESKRIPTIF PADA KAFE BENTO KOPI YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Digital marketing can be one of the keys to success for cafe business owners. With the right digital marketing, it can increase the number of visitors who come. This study aims to describe and find out the digital marketing carried out by Bento Kopi Yogyakarta during the covid-19 pandemic, like a cafe that can survive in this time. In this study, the method used is descriptive with a qualitative approach. The data in this study were collected through interviews, documentation, and observation. Interviews were conducted with the head Director of Bento Kopi Yogyakarta. The results of this study indicate that the digital marketing carried out by Bento Kopi Yogyakarta during the covid-19 pandemic is by using promotions through social media Instagram which has a large number of followers on Instagram social media so that the dissemination of promotional information will be easier and faster to spread. The content that will be promoted will later highlight the uniqueness and convenience of Bento Kopi by showing a wide view of the rice fields.

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