PENGARUH IKLAN LAYANAN MASYARAKAT “INGAT PESAN IBU” DI TELEVISI TERHADAP SIKAP MASYARAKAT DALAM MEMATUHI PROTOKOL KESEHATAN PENCEGAHAN COVID-19

Lusi Widiastuti, NIM. 17107030015 (2021) PENGARUH IKLAN LAYANAN MASYARAKAT “INGAT PESAN IBU” DI TELEVISI TERHADAP SIKAP MASYARAKAT DALAM MEMATUHI PROTOKOL KESEHATAN PENCEGAHAN COVID-19. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

At the beginning of 2020 the world was faced with the Covid-19 outbreak. According to medical analysis, the Covid-19 virus is very dangerous and deadly. The spread of Covid-19 was very fast because many people were not aware of the importance of complying with health protocols. To raise public awareness about Covid-19 health protocols, the government made a Public Service Advertisement program called "Remember Mother's Message". Public service advertisements aim to invite or convey information to the public where the ultimate goal is not economic profit but social benefit. The public service advertisement "remember the mother's message" is the government's way of campaigning Covid-19 health protocol, so that the Indonesian people comply with the Covid-19 prevention health protocol. This study used cultivation theory, which is a social theory that examines the long-term effects of television on audiences. This study used a quantitative survey approach. The data collection was done by distributing questionnaires via google form. The data obtained by using simple linear regression analysis. The results showed that 25.3% of public service advertisements "remember the mother's message" influenced people's attitudes in efforts to prevent Covid-19.

Item Type: Thesis (Skripsi)
Additional Information: Yanti Dwi Astuti, S.Sos.I, M.A.
Uncontrolled Keywords: Public Service Advertisement, Public Attitude, Covid-19
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 11 Jan 2022 14:07
Last Modified: 11 Jan 2022 14:07
URI: http://digilib.uin-suka.ac.id/id/eprint/48318

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