DAKWAH BIL HAL DALAM KEMANUSIAAN STUDI KASUS KOMUNIKASI DALAM BUDAYA ORGANISASI DI PALANG MERAH INDONESIA (PMI) PROVINSI BENGKULU

Umi Khoirum, NIM.: 19202012012 (2021) DAKWAH BIL HAL DALAM KEMANUSIAAN STUDI KASUS KOMUNIKASI DALAM BUDAYA ORGANISASI DI PALANG MERAH INDONESIA (PMI) PROVINSI BENGKULU. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Da'wah bil hal in humanity is a form of worship in Islam with a real amaliyah form that prioritizes human values in its implementation. These real amaliyah activities need to be investigated in depth by analyzing communication in the culture of humanitarian organizations, where in this study a case study of the Bengkulu Province PMI was taken. To see how the characteristics of da'wah bil hal in humanity as a manifestation of the ideals of peace, which is the image of Islam, namely a religion that is rahmatan lil alamin. Thus, the formulation of the problem in this thesis is how da'wah bil hal in humanity is implemented by the Indonesian Red Cross (PMI) of Bengkulu Province, and how communication in the organizational culture of the Indonesian Red Cross (PMI) of Bengkulu Province expresses human values. In this study, the author uses a qualitative research type that is carried out in terms of data quality, not quantity. then the author went down directly to research the spaciousness in obtaining accurate and comprehensive data, related to da'wah bil hal in humanity implemented by PMI Bengkulu Province. Determination of the subject using Snawball sampling and data collection techniques using interviews, observation and documentation. The results of the first research, da'wah bil hal in humanity based on the implementation of PMI Bengkulu Province is an effort to increase internal capacity to provide good benefits for those in need. Second, the communication process in the organizational culture of PMI Bengkulu Province prioritizes family values and harmony. Based on the two research results, the characteristics of da'wah bil hal in humanity are raised, which prioritizes the value of peace.

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