PENGARUH POSTINGAN AKUN INSTAGRAM @BENTOKOPIINDONESIA TERHADAP MINAT BERKUNJUNG DI BENTO KOPI YOGYAKARTA PADA MASA PANDEMI COVID-19

Berliana Dewi, NIM. 17107030022 (2021) PENGARUH POSTINGAN AKUN INSTAGRAM @BENTOKOPIINDONESIA TERHADAP MINAT BERKUNJUNG DI BENTO KOPI YOGYAKARTA PADA MASA PANDEMI COVID-19. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Instagram is a social media that is used for marketing purposes. This study aimed to analyze the effect of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic. The sample used in this study is @bentokopiindonesia’s Instagram account followers based on the Slovin formula. This study used a quantitative method with data collection techniques using a questionnaire and used Uses and Effect Theory as the basic theory. The study results showed an effects of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic. The magnitude of the effects of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic was 69.4%, and the rest were variables or other factors outside of this study.

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