KOMUNIKASI PEMASARAN PT. POS INDONESIA DI MASA PANDEMI COVID 19 (Studi Deskriptif Pada Kantor Pos Kabupaten Cilacap Jawa Tengah)

Intan Nurlina, NIM 17107030024 (2021) KOMUNIKASI PEMASARAN PT. POS INDONESIA DI MASA PANDEMI COVID 19 (Studi Deskriptif Pada Kantor Pos Kabupaten Cilacap Jawa Tengah). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Absract. The emergence of a government pandemic has limited the space for people to move, so that people choose to use expedition services as an alternative to reduce direct interactions, resulting in increased competition for expedition companies during the COVID-19 pandemic in Indonesia. PT. POS Indonesia is one of the oldest government-owned shipping companies in Indonesia which actually experienced a decline in revenue during the pandemic. In Indonesia, the post office area of Cilacap Regency has actually experienced an increase in income during the Covid-19 pandemic. So that PT. Pos Indonesia Cilacap Regency needs marketing communications to align revenue with current conditions. In this study the author uses the theory of integrated marketing communication which is a mix of elements of marketing communication. The purpose of this study is to analyze the integrated marketing communications of PT Pos Indonesia, Cilacap Regency. Formulation of the problem of how to integrate marketing communication during a pandemic. The method used in this research is using descriptive qualitative method, the research subject by the researcher is the Marketing Manager of Pos Cilacap. The data collection method uses interviews, observation, and documentation. test the validity of the data using the validity of the triangulation data sources. The results of the Cilacap post office research are sufficient to carry out integrated marketing communications during the covid-19 pandemic, including: Sales promotion, Advertising, Direct marketing, Interactive marketing, public relations, and personal selling.

Item Type: Thesis (Skripsi)
Additional Information: Niken Puspitasari, S.IP., M.A.
Uncontrolled Keywords: Marketing Communications, Integrated Marketing Communications, Cilacap Post Office, Covid-19
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Drs. Mochammad Tantowi, M.Si.
Date Deposited: 12 Jan 2022 09:46
Last Modified: 12 Jan 2022 09:46
URI: http://digilib.uin-suka.ac.id/id/eprint/48367

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