PERAN E-COMMERCE DALAM PENGUATAN UMKM DI ERA PANDEMI COVID-19 (Studi Pada UMKM Makanan Halal di Provinsi Daerah Istimewa Yogyakarta)

Muhammad Zulfikar Yusuf, - and Hasnaul Afifah, - (2021) PERAN E-COMMERCE DALAM PENGUATAN UMKM DI ERA PANDEMI COVID-19 (Studi Pada UMKM Makanan Halal di Provinsi Daerah Istimewa Yogyakarta). In: PERAN EKONOMI SYARIAH DALAM PEMULIHAN EKONOMI NASIONAL PASCA PANDEMI COVID-19. Fakultas Ekonomi dan Bisnis Islam UIN Sunan Kalijaga, Yogyakarta, pp. 101-119. ISBN 978-623-97540-6-8

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy. The contribution of MSMEs to the Indonesian economy includes the ability to absorb a total workforce that reaches 117 million or around 97% of the total workforce in Indonesia and can raise a total investment fund of up to 60.4%. In March 2020, Indonesia’s economic conditions began to change with the arrival of the Covid-19 virus. Various policies were taken to reduce the number of Covid-19, causing workers to work from home and reducing social mobility. The number of MSMEs affected by Covid-19 is evidenced by reduced consumers, decreased production, to sales that are at a loss because no one is buying. The purpose of this paper is to describe the role of e-commerce in strengthening MSMEs during the Covid-19 pandemic. The method used is descriptive qualitative by using interviews and literature study. The results of this study indicate that e-commerce has an important role in helping MSMEs to sell their products and maintain their business during a pandemic that caused the economy to collapse.

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