STRATEGI KOMUNIKASI PEMBERDAYAAN MASYARAKAT PADA PENGELOLAAN DESA WISATA (STUDI DISKRIPTIF KUALITATIF KAMPUNG ANGGUR PLUMBUNGAN SUMBERMULYO BAMBANGLIPURO BANTUL)

Dian Ayu Oktafiani, NIM.: 17107030130 (2021) STRATEGI KOMUNIKASI PEMBERDAYAAN MASYARAKAT PADA PENGELOLAAN DESA WISATA (STUDI DISKRIPTIF KUALITATIF KAMPUNG ANGGUR PLUMBUNGAN SUMBERMULYO BAMBANGLIPURO BANTUL). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study discusses the communication strategy of community empowerment carried out by the management of Kampung Anggur in developing village tourism. This study was conducted in village tourism of Kampung Anggur Plumbungan, Sumbermulyo, Bambanglipuro, Bantul. This study aims to describe the communication strategy of community empowerment carried out by the management of Kampung Anggur. The target community empowerment is the community in Plumbungan consisting of youth, men, and housewives who have the spirit to develop the village. This study used the descriptive qualitative method. The results show that the management of Kampung Anggur uses 4 communication strategies to approach the community, namely, information dissemination, persuasion, education, and advocacy. Then, the management uses 3 stages of strategies in community empowerment, namely, awareness, capacity, and empowerment. The communication strategy of community empowerment in Plumbungan has managed to change the community awareness in developing their area through the grape cultivation program that can improve the local community economics conditions.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Yanti Dwi Astuti, S.Sos.I,M.A.
Uncontrolled Keywords: Strategi Komunikasi Pemberdayaan Masyarakat, Jenis Pemberdayaan Masyarakat, Pariwisata, Komunikasi, Anggur
Subjects: Industri Pariwisata
Komunikasi
Pemberdayaan Masyarakat
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Muh Khabib SIP.
Date Deposited: 21 Feb 2022 15:21
Last Modified: 21 Feb 2022 15:21
URI: http://digilib.uin-suka.ac.id/id/eprint/49510

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