PENGARUH GOOD CORPORATE GOVERNANCE (GCG), CITRA PERUSAHAAN DAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP LOYALITAS NASABAH BANK SYARIAH DI INDONESIA

Mohammad Bambang Santoso, NIM.: 17108020116 (2021) PENGARUH GOOD CORPORATE GOVERNANCE (GCG), CITRA PERUSAHAAN DAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP LOYALITAS NASABAH BANK SYARIAH DI INDONESIA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to examine the implementation of GCG, corporate image, and CSR on customer loyalty of Islamic banks in Indonesia. The data collection technique in this study used a cluster sampling method on Islamic bank customers spread throughout Indonesia, as many as 206 respondents as a sample and distributed online via google form. The analytical test used in this study uses the PLS (Partial Least Square) method, namely SmartPLS 3.0. The results of the study indicate that corporate image and CSR have a positive and significant impact on customer loyalty in Islamic banks in Indonesia. Meanwhile, GCG does not have a positive and significant effect on customer loyalty of Islamic banks due to several indicators that have low values.

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