KOMUNIKASI PERSUASIF DAKWAH ISLAM “STUDI PROGRAM NGOBROL BARENG GUS MIFTAH DI INEWS TV EDISI RAMADHAN TAHUN 2021”

Dedi Rismanto, NIM.: 19202010021 (2021) KOMUNIKASI PERSUASIF DAKWAH ISLAM “STUDI PROGRAM NGOBROL BARENG GUS MIFTAH DI INEWS TV EDISI RAMADHAN TAHUN 2021”. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Gus Miftah is known as an eccentric figure and is also a preacher as well as a presenter on the talk show “Talk Together Gus Miftah” on iNews Tv Ramadhan edition in 2021, and to be a good communicator, high credibility is required, namely a high level of trust. high in communication. Da'i in preaching are required to always appear attractive, energetic in presenting event after event. In his da'wah, Gus Miftah uses persuasive communication aimed at changing or influencing a person's beliefs, attitudes and behavior so that they act in accordance with what is expected by the communicator. For the first time, Gus Miftah hosted an off air Tv program in a flagship program, namely "Talk Together Gus Miftah" on the iNews Tv Ramadhan 2021 edition. By bringing in competent sources in their fields. Researchers used qualitative research methods. The approach used in this research is a case study. Data analysis model with explanation development. Qualitative research is identical to a research that is critical and interpretive. The primary data source used the original video recording of "Talk Together Gus Miftah" the 2021 edition of Ramadhan. And an in-depth interview with Gus Miftah. Secondary data uses books, scientific papers, journals, internet and other sources that are relevant to this research. In collecting data, researchers used observation, interviews and documentation techniques. This research is to find out the persuasive communication techniques and da'wah messages carried out by gus Miftah in the "Talk Together Gus Miftah" broadcast on iNews TV which contains da'wah content in the month of Ramadan 2021 edition. broadcast show "Talk Together Gus Miftah" on iNews TV Ramadhan edition in 2021? As for the lessons that can be learned from the show "Talk Together Gus Miftah" on iNews TV Ramadhan edition in 2021 in everyday life. After conducting research, the researchers found that Miftah Maulana Habiburrahman is a professional Da'i figure who is able to preach using persuasive communication, as a persuader, he meets the standards to become a persuasive Da'i, in preaching that contains invitations without any coercion and is encouraging. . The message of da'wah used uses Aqeedah, Sharia and Morals

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