FAKTOR-FAKTOR YANG MEMENGARUHI MINAT BELI KONSUMEN MUSLIM TERHADAP MAKANAN DAN MINUMAN HALAL DI PROVINSI BALI

Mohammat Saiful Imam, NIM.: 19208012001 (2022) FAKTOR-FAKTOR YANG MEMENGARUHI MINAT BELI KONSUMEN MUSLIM TERHADAP MAKANAN DAN MINUMAN HALAL DI PROVINSI BALI. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research is aimed to anlyze the effects of attitude, subjective norm, perceived behavioral control, religiosity and label halal label to consumer’s buying intention of halal food product. A total of 30 items were used in the questionnaire. Data collection was carried out by distributing questinnaires to society muslim’s in province Bali a total sample of 100 persons determined by the quota sampling method. The data analysis technique used is Partial Least Square-Path Modelling with SmartPLS 3.0 software and a signifance level of 5%. The results obtained in this study is the attitude directly affects consumer buying interest, subjective norm directly affects consumer buying interest, perceived behavioral control directly affects consumer buying interest, halal labels directly affects consumer buying interest, how ever religiosity do not directly affects consumer buying interest.

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