STUDI SURVEY PENGARUH KOMUNIKASI VISUAL TERHADAP BRAND AWARENESS KONSUMEN NYONG KAOS BREBES

Akrom Khasani, NIM. 12730006 (2019) STUDI SURVEY PENGARUH KOMUNIKASI VISUAL TERHADAP BRAND AWARENESS KONSUMEN NYONG KAOS BREBES. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Every regions have a peculiar culture like food, tourism, even shirts. T-shirt is one of many attractive to of to visitors to a particular area, like Dagadoe Djokja, Bali’s Jogger etc. This research’s intend to find the effect of visual communication toward brand awareness on Nyong Kaos Brebes consumer. Subject on this research is Nyong Kaos Brebes consumer. Data method collection used the scale of visual communicatin and brand awareness scale. Data analysis was performed to test for normality test, linierity test, product moment correlation test and simple linier regression test. The result showed that: 1). There is significant relationship between visual communication with brand awareness on Nyong Kaos Brebes consumer. Coefisien correlation is 0,281 with significant value of 0,000 < 0,05. 2). The influence of visual communication toward brand awareness on Nyong Kaos Brebes consumer has the effect that is strong the value is 0,530, or are at intervals of 0,5 – 0,75 are in the Guilford’s table is included to the interval strong relationship

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