PENGARUH TAGLINE GRATIS ONGKOS KIRIM SHOPEE TERHADAP KEPUTUSAN PEMBELIAN (Analisa Regresi Sederhana pada Santriwati Mahasiswi Pondok Pesantren Wahid Hasyim Yogyakarta)

Dhita Kurnia Habsari, NIM.17107030008 (2022) PENGARUH TAGLINE GRATIS ONGKOS KIRIM SHOPEE TERHADAP KEPUTUSAN PEMBELIAN (Analisa Regresi Sederhana pada Santriwati Mahasiswi Pondok Pesantren Wahid Hasyim Yogyakarta). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to determine the magnitude of the effect of the free Shopee postage tagline on purchasing decisions for female students of the Wahid Hasyim Islamic Boarding School Yogyakarta. This study uses descriptive quantitative methods through surveys. The population used in this study were students of the Wahid Hasyim Islamic Boarding School with a total of 153 people. Researchers used total sampling with probability sampling technique, thus the sample of this study was 153 people. The primary data used in this study was obtained by distributing questionnaires through google forms, while the secondary data was obtained through library research. The data analysis method used is validity test, reliability test, normality test, linearity test, simple linear regression analysis, and hypothesis testing. The results of the research conducted showed a significance value of 0.000, which means 0.000 < 0.05, so it can be said that there is a significant influence between the free Shopee postage tagline on purchasing decisions. Through the value of the coefficient of determination (r square) of 0.569 which implies that the effect of the free Shopee postage tagline on purchasing decisions is 56.9%

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