E-SERVICE QUALITY, E-TRUST, DAN E-RELIGION DIGITAL BANKING DI ERA NEW NORMAL TERHADAP E-LOYALTY NASABAH PERBANKAN SYARIAH

Yusuffia Nur Azizah Istiqomah, NIM.: 20208011003 (2022) E-SERVICE QUALITY, E-TRUST, DAN E-RELIGION DIGITAL BANKING DI ERA NEW NORMAL TERHADAP E-LOYALTY NASABAH PERBANKAN SYARIAH. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (E-SERVICE QUALITY, E-TRUST, DAN E-RELIGION DIGITAL BANKING DI ERA NEW NORMAL TERHADAP E-LOYALTY NASABAH PERBANKAN SYARIAH) 20208011003_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf Download (3MB) | Preview
Preview	Text (E-SERVICE QUALITY, E-TRUST, DAN E-RELIGION DIGITAL BANKING DI ERA NEW NORMAL TERHADAP E-LOYALTY NASABAH PERBANKAN SYARIAH) 20208011003_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf Download (8MB) | Preview

Abstract

This thesis research aims to test the influence of e-service quality, e-trust, e-religion, and e-satisfaction on e-loyalty customers of Islamic bank digital banking users in Indonesia. In addition to testing the direct influence on e-loyalty, the study also examined the indirect influence of e-service quality, e-trust, and e-religion on e-loyalty through e-satisfaction. A total of 200 customers of Islamic bank digital banking users were selected as research samples. Quantitative approaches with Structural Equation Model (SEM) analysis, used software WarpPLS 7.0 to analysis tools were in this study. The results showed that e-trust, e-religion, and e-satisfaction directly affect e-loyalty and e-service quality, e-trust, and e-religion affect e-satisfaction. Meanwhile, indirectly e-service quality and e-trust affect e-loyalty through e-satisfaction.

Share this knowledge with your friends :

Actions (login required)

View Item